On October 24th, the news center of Datong City, Shanxi Province, announced that the Yungang Grottoes, a renowned 5A scenic area, has secured the second position in the recent “Top 100 5A Scenic Area Brand Communication Power List” released by the MPoint Research Institute.

With the growing popularity of the game “Black Myth: Wukong,” the Yungang Grottoes have drawn numerous fans—also known as “Destined Ones”—from both domestic and international markets, eager to experience the site in person. To enhance the visitor experience and showcase the rich historical and cultural significance of this World Heritage site, the grottoes have implemented various initiatives.

To address the challenges of queues and congestion, the site has introduced early opening hours and activated all ticket entrances to facilitate quicker access for visitors. Additionally, temporary parking spots have been added, and an emergency shuttle service has been established to ease transportation pressure both inside and outside the site.

The Yungang Grottoes are also focusing on personalization in their services. They have launched customized travel guides based on the “Black Myth: Wukong” game, developed both easy and in-depth tour themes, increased the number of tour guides, and introduced a self-service rental system for audio equipment. These efforts aim to give visitors a deeper understanding of the grottoes’ historical and cultural narratives. Furthermore, the establishment of a “Yungang Cultural Tourism Mediation Room” allows for proactive solutions to visitor feedback.

During the recent National Day holiday, Datong City welcomed a total of 3,734,229 tourists, including 1,878,538 from outside the province. Officials from the Datong City Bureau of Culture and Tourism indicated that as winter approaches, the city plans to leverage its resources, including snow activities, lantern festivals, folk customs, and seasonal events, to maintain a vibrant tourism market year-round.