On October 19th, the “China Invites You: Experience Xinjiang” international media tour kicked off, drawing creators from countries including the United States, the United Kingdom, Australia, Nepal, and Colombia to Turpan for exploration.

With lively music filling the air, the artists performed a spirited performance of the Maixire dance in the Kumtag Desert Scenic Area of Shanshan County. The infectious rhythm of Xinjiang’s traditional dance encouraged the multimedia creators to join in the celebration.

“Dancing in the desert has its own charm!” remarked Douglas, an expert with China Daily from the U.S. “From the music and dance, you can feel how happy the people living here are. I was surprised to find the county right next to the desert. This desert truly becomes a unique tourism resource.”

At the Loulan Winery in Shanshan County, the creators learned about Turpan’s extensive grape cultivation history. Leveraging the region’s significant temperature variation and diverse grape varieties, the winery has developed a range of wines, creating an integrated industry chain that encompasses cultivation, production, brewing, storage, and tourism.

“This place has a rich wine culture, and the wines are exquisite. They provide a window through which people can better understand Shanshan County. I hope to use my videos to bring more awareness of Xinjiang to my audience,” said Jack, an Australian creator with over 100,000 followers on YouTube, who spent the day filming and capturing the essence of the journey.

As night fell, the ancient city of Jiaohe, a UNESCO World Heritage site, was illuminated, showcasing what is considered the best-preserved, longest-standing, and largest ancient adobe city in the world. Modern technology beautifully brought the site to life—orange hues shone on Buddhist wall paintings and accentuated the crumbling walls, making visitors feel as though they had stepped back a millennium in time. Guided by a narrator, the creators took in the legendary tales surrounding the ancient ruins. “Listening to the stories of such a historic site, dating back over 2,000 years, feels like a conversation with a piece of world heritage,” shared Gao Fei, a creator from Colombia.

“The culture here is vibrant and colorful, and the people are warm and welcoming, which gives me a tremendous sense of vitality,” Douglas expressed at the end of the day. Back at the hotel, he began organizing the footage from the day’s experiences. “I want to share what I’ve seen and heard promptly on my social media to help more people discover Turpan.”